Ariaa brings a new language to hip-hop. A first-generation American from a Waco, TX Iranian family, the rapper draws as much from his Persian heritage as he does from the rap music that shaped his formative years.
“Through music, I learned that I’m super proud of who I am,” he explains. “That’s so important, and it’s something I want to share in my songs.”
Born in Galveston and raised in Waco, everything from Dad’s Bee Gees and Michael Jackson records to Iranian music piped through the house. However, when Ariaa received Eminem’s Recovery as a tenth birthday gift, his path became clear. Diving head first into all things Hip- Hop, he went from religiously listening to Lil Wayne, Drake, and 50 Cent to immersing himself in Chicago drill pioneers like Chief Keef and Famous Dex. By high school, he picked up a Guitar Hero microphone and started recording on his laptop.
Amidst a tense racial climate and in the face of mounting a seemingly impossible task, he began uploading music to the internet.
“To be Middle Eastern and from Waco, you aren’t supposed to make it out like this—especially rapping,” he admits. “People try to make you ashamed of your culture or single you out. They want to see you fail. I just did my own thing though. I let the music speak for itself.”
Coming straight out of the gate with a singular style, his independent debut single “Farsi” [feat. Mikey] drummed up major waves. Produced by Remy and Ariaa’s brother PersianBeatz, the track weaves airtight wordplay and Middle Eastern vibes together for an anthem literally unlike anything else in the game. With no promotion, it surpassed 161K Soundcloud plays and received plugs from The Fader, Hype Fresh Mag,Daily Loud, and many others. Additionally, it caught the attention of LAVA who quickly signed him.
“The song is all about being diverse and taking pride in who you are,” he explains. “It was the most natural thing. I’m fluent in Farsi and English. This nods to that. I literally freestyled the hook. It felt different. I feel like it’s a good introduction to what I’m doing.”
Releasing “a dream come true” remix featuring Tallahassee heavyweight and pioneer T-Pain, “Farsi” is just the beginning for Ariaa as he rewrites the whole rule book for rap and takes it worldwide like never-before.
“I want people to get inspiration when they hear me,” he leaves off. “I really took a risk by following my dream. If one other person is influenced to do the same, that’d be amazing.”